Distance does little to dim the Indian spirit, especially when Diwali brings a community together. The spirit lit up Times Square at the 11th edition of Diwali at Times Square with the theme of Sammaan For All (honoring all). This cultural event blended classical Indian dance, regional folk traditions, Bollywood, and contemporary performances with traditional Colombian dances by a Hispanic troupe.
The celebrations, which saw the presence of Indian Consul General in New York Binaya S. Pradhan, also honored achievers with awards, while food and festivities added to the evening’s cross-cultural appeal.
Presented by P&G’s Tide and Toyota, the joyful event took place on October 23-24. The celebrations featured a vibrant program of cultural performances, traditional festivities, and live entertainment, bringing together families, young performers, community leaders, and internationally acclaimed artists for a day of shared experiences in the heart of New York City.
Celebrating heritage, embracing identity
A highlight of the festival was Colors of India & America, which brought young performers and dance academies from across the tri-state area to the iconic stage. The showcase traversed classical, regional folk, Bollywood, and contemporary dance, alongside traditional Colombian performances by a Hispanic troupe, underscoring the power of cultural exchange.
“For me, one of the most rewarding moments is watching our young performers proudly represent their heritage in the heart of New York City,” said Neeta Bhasin, founder and executive producer of Diwali at Times Square.
“I want every young Indian American to stand tall and say, ‘I am proud of my culture and heritage.’ I am equally proud to be an American. I don’t have to choose between the two, because I belong to both!”
Beyond the performances, visitors explored the lively Diwali Bazaar, interactive sponsor experiences, and a family-friendly Kids Zone, where traditional activities such as diya painting added to the festive fun.
A Diwali glow and a musical finale
For the traditional diya-lighting ceremony Neeta was joined by Ambassador Pradhan, community leaders, and distinguished guests for a countdown that lit up the iconic One Times Square Ball Drop Tower. The ceremony celebrated Diwali’s message of light overcoming darkness and unity, bringing people together.
The evening ended with the Light Up Times Square Concert, featuring Bollywood singer Kanika Kapoor, Grammy-nominated rapper and singer Raja Kumari, Indian Idol winner Rishi Singh, finalist Shanmukha Priya, Guinness World Record holder Sparsh Shah (Purhythm), and young New Jersey singer Saanvi Nacha.
Their performances brought together music lovers across generations and cultures, adding energy and excitement to the festivities.
Recognizing achievers and changemakers
The celebrations began on October 23 with the Diwali at Times Square Awards & Gala Dinner at Tribeca 360, New York City. Eight individuals were honored for their contributions across diverse fields:
- Aroon Shivdasani – Sammaan Award: For promoting Indian arts and culture in North America.
- Tejpaul Bhatia – Man of the Year: For entrepreneurship, technology, and leadership.
- Anu Duggal – Woman of the Year: For championing women entrepreneurs and diversity in venture capital.
- Judge Karen Gopee—Trailblazer for Justice & Community Leadership: For contributions to justice and public service.
- Nithya Tammana – Youth Inspirational Award: For environmental advocacy and water conservation.
- Seema Mody – Excellence in Media & Journalism: For achievements in business journalism and financial reporting.
- Dr. Rachana Kulkarni—Excellence in Medicine & Community Service: For leadership in cardiology and women’s heart health.
- Naresh Kumar – Philanthropy Award: For philanthropy and community service.
Making Diwali everyone’s celebration
Reflecting on the 11th anniversary of the event, Neeta Bhasin said, “Diwali at Times Square is about creating a platform where our children can celebrate their heritage with pride, where different communities can share their cultures, and where the message of love, peace, harmony, and unity reaches beyond boundaries.”
She said her dream is for Diwali to become a celebration that every American feels connected to, regardless of their background.
“Because light does not belong to one culture or one community. Light belongs to everyone. And when we come together, our lights shine brighter.”
As the performances, diya lighting, and music brought Times Square alive, one message resonated: light shines brighter when shared.
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