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The power of the purse

For women, financial freedom brings inner strength—the ability to make decisions, protect loved ones, and contribute to society in a meaningful way.

by Gayathri Ramachandran
14 comments
The power of the purse

A few months ago, I joined a group of people from different walks of life. Our shared belief in living ethically and growing spiritually brought us together. Each week, we meet to celebrate our moments of growth—whether in our careers, personal lives, or spiritual journeys. It’s a space where everyone feels safe and supported; it has become a special part of our lives.

We recently celebrated the incredible work of an amazing woman—a mother of three and homemaker turned entrepreneur. Her skills as a designer and unique crafts, designs, and customizations are ready to amaze the world. As I learned more about her inspiring journey, I also heard about another ‘mompreneur’ who transformed her love for cooking and baking into a thriving business, creating healthy snacks and expanding to London and other cities in Europe. 

While I admired their success, I couldn’t help but think about the dedication, hard work, challenges, and sweet victories they must have experienced along the way, especially after being homemakers for so long. Both women have excelled in every role they’ve taken on, and now they’re stepping into a new, exciting chapter where their talents can shine for all to see. Finding a balance between their personal lives and their passion must be a powerful feeling. 

Joy of earning through one’s skills 

While everyone has the right to choose their path, whether climbing the corporate ladder or embracing the role of a homemaker, there’s something deeply satisfying about earning through one’s skills. The joy and empowerment that comes from this kind of success can’t be put into words, can it?

I have a few friends who absolutely love being homemakers. The joy and happiness they find in caring for their families is beyond measure. As their children grew up and left home, they handled the empty nest syndrome with grace, filling their time with activities that bring them fulfillment. Many of them are now mothers to their own children andothers who need comfort, joy, or a helping hand. Whether teaching or learning a craft, offering solace, or simply being there, they continue to touch many lives. But I should also admit, some couldn’t handle themselves well, as they didn’t know what to do with themselves! 

In her autobiography, Indra Nooyi beautifully spoke about the importance of education, purpose, and the empowerment that financial freedom brings. It’s not just about earning a paycheck—it’s about gaining confidence, self-worth, and the freedom to make your own choices.

On the other hand, I also know some friends who had to step up and support their families when life took an unexpected turn. A crisis with family income threw their world into chaos, and their challenges were beyond words. 

One of my closest friends went through a similar situation, but she brought her family back on track, all thanks to her education and the job she secured after being out of the workforce for a long time. During the two tough years of Covid, she was the breadwinner, managing everything at home and keeping her family afloat. If it hadn’t been for her education, skills, and past work experience, I can’t imagine what would have happened to her family. Her strength and resilience were truly inspiring!

Ability to face life’s uncertainties

This is the power of financial independence. It doesn’t just provide financial security; it gives women the strength to face life’s uncertainties. Recently, I read Indra Nooyi’s autobiography. She spoke beautifully about the importance of education, purpose, and the empowerment that financial freedom brings. It’s not just about earning a pay check—it’s about gaining confidence, self-worth, and the freedom to make your own choices.

Education and determination can shape lives. When women earn, they secure their futures and uplift their families and communities. It’s not just about success in business; it’s about the inner strength that comes with financial freedom—the ability to make decisions, protect loved ones, and contribute to society in a meaningful way.

Consider the role of a teacher, for instance. Most teachers are women, and the kind of magic they create in the lives of their students is truly remarkable. If these educated women had chosen to stay home, they would undoubtedly have been wonderful, supportive mothers to their children. But as teachers, they hold a magic wand that touches the lives of hundreds of children. In the classroom, they become more than just educators—they become second mothers, guiding, nurturing, and shaping young minds. Their impact extends far beyond their own families, as they help raise the next generation, instilling knowledge, values, and confidence in countless children. What a powerful and beautiful role they play in building the future!

This is true for all women, whether they are artists, entrepreneurs, educators, or even those running small businesses from home. Every role they play holds immense value. The power of a woman who finds financial freedom is limitless. She has the strength to uplift others, the confidence to lead, and the resilience to face any challenge.

To all the women reading this: you have the skills, the voice, and the power to shape your destiny. Whether teaching, crafting, cooking, or leading, the world needs what you have to offer. So, step into your power, embrace your worth, and claim the independence that allows you to live life on your own terms.

You’ve got this!

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14 comments

Sowmya Rajamani October 1, 2024 - 5:09 am

Somehow, every piece of Gayathri’s writing about women resonates with me, and ‘The Power of the Purse’ is no different. In fact, every Indian woman could see herself through this article. And the profound role of women in the household just got bigger with the added responsibility of earning for their family in the recent times, be it a home business , or a corporate job. I should agree that there is immense joy and satisfaction in monetizing our skills and providing for the family. The women workforce is indeed a force to reckon with!
Great job, Gayathri!

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Sunitha PT September 27, 2024 - 2:18 pm

The article “The Power of the Purse,” eloquently emphasizes the critical importance of financial independence for women. The article beautifully highlights financial autonomy is not just about economic stability but also about empowerment and freedom. By managing their finances, women can make informed decisions, support their families, and contribute to society. Financial independence allows women to break free from traditional roles and expectations, fostering confidence and self-reliance. Dr. Ramachandran’s insights highlight that when women control their finances, they gain the power to shape their futures and achieve their dreams, making financial literacy and independence essential for all women.

Keep Writing, Keep inspiring 🙏🏻

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Veena S September 27, 2024 - 1:28 am

Being financially independent allows you to live your life as you like. The brilliant piece “Power of the Purse” by Gayathri Ramachandran redefines conventional roles while negotiating assertiveness and power. She says it in such a lovely way that all women will learn about financial literacy and understanding. She also made it very evident that managing personal finances is possible, as is investing in oneself and accumulating wealth. Without a doubt, this is a fantastic piece, especially for women.

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Veena S September 27, 2024 - 1:28 am

Being financially independent allows you to live your life as you like. The brilliant piece “Power of the Purse” by Gayathri Ramachandran redefines conventional roles while negotiating assertiveness and power. She says in such a lovely way that all women will learn about financial literacy and understanding. She also made it very evident that managing personal finances is possible, as is investing in oneself and accumulating wealth. Without a sure, this is a fantastic piece, especially for women.

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Veena S September 27, 2024 - 12:42 am

The article “The Power of the Purse – A Woman’s Strength Inspiration that Prevails” delves deeply into the ways in which the culture of Pauest Mopis and other associated organisations perceive women’s strength and explains why women’s purses are a clear sign of their ability to accept gender equality. The United States of America was the subject of the most recent social reflection in democratic space, which concentrated on their support of single women who choose to stay single and never marry. Women hardly think they should speak up since the lessons are worthwhile even when they are tedious. An amazing piece that serves as a call to action for women around about their potential.

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Vijay Kumar.N September 27, 2024 - 12:29 am

A more scholarly analysis of perseverance strength and the attainment of self-sufficiency of women may be read in the essay entitled “The Power of the Purse”. It excellently described the transformation that females have been through whenever they have been relating their roles as home makers and business persons, emphasizing on the point that, being financially secure does not only make one safe, but confident and of higher esteem. The literature review shows that women can change the situation and help people around them by getting education, acquiring new skills, and working hard. A truly inspiring article about women’s potential anywhere with a call for action.

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Vijay kumar September 26, 2024 - 4:16 pm

The article “The Power of the Purse” is a deep reflection of strength, resilience, and empowerment that comes with financial independence for women. It beautifully reflected on how the journey of transformation for women, who have reinvented their roles from homemakers to entrepreneurs, emphasized that along with security, financial freedom enhances self-worth and confidence. It shows that education, skill building, and hard work can constructively change lives to help women rise above the challenges and build others around them. Truly inspiring and a call-to-action article on women’s potential everywhere.

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Vibusha V September 26, 2024 - 12:29 pm

“The Power of the Purse” by Dr. Gayathri Ramachandran – reading it, was a profoundly moving experience for me. Each word resonated deeply, taking me on a journey down memory lane, reminding me of the numerous stumbling blocks that came along my path. Reflecting on my own journey, I realize that if I hadn’t overcome those challenges and continued my education, I wouldn’t be the person I am today—an educator who is proud of her achievements.

The article beautifully encapsulates the essence of women empowerment, highlighting the transformative power of financial independence. It serves as a powerful reminder of the importance of perseverance and resilience. Personally, for me, it was a testament to the strength and determination required to overcome societal and personal obstacles.

As I read, I couldn’t help but think of the many times I faced adversity. There were moments when the road ahead seemed insurmountable, and the temptation to give up was strong. However, the belief in the power of education and the support of those around me kept me going. Today, as an educator, I strive to instill the same values of determination and self-belief in my students.

“The Power of the Purse” is not just an article; it is a beacon of hope and inspiration for women everywhere. It underscores the critical role that financial independence plays in empowering women to take control of their lives and futures. This article has reaffirmed my commitment to continue advocating for women’s education and empowerment.

In conclusion, “The Power of the Purse” is a wonderful piece that celebrates the triumph of the human spirit. It is a reminder that with perseverance and the right support, we can overcome any obstacle and achieve our dreams. I am grateful for the opportunity to read such an inspiring article and to reflect on my own journey.

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Uma Gurumurthy September 26, 2024 - 6:19 am

Your article is thought-provoking on women empowerment and financial independence. Your insightful words have resonated deeply with me, and I’m sure, with countless others.

Your ability to address the intricacies of financial literacy and gender equality with clarity and sensitivity is commendable. Your article ,in my view is an eye opener not only for educated but also the whole lot of women who earnestly desirous of spreading their wings to scale up to great heights with the dream to become financially independent & also be supportive to the people around.

Thank you for shedding light on the importance of financial independence & providing actionable tips breaking down barriers.

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GNANAMUDRAA RAMONEY September 26, 2024 - 4:25 am

Awesome Mam
Insight into the power of financial freedom for women! The connection between financial freedom and inner strength is beautifully illustrated in this article so inspiring and emotional, a powerful reminder of the impact financial independence can have on women’s lives.
Thank you for this wonderful article ❤️❤️ especially for women… Keep writing 💖

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Sujatha Mukundan September 26, 2024 - 12:59 am

The power of the purse… You nailed it.
An article that would definitely touch the hearts of millions of women out there. I loved the simple but profound writing style of the author. Women by nature have the power to overcome any challenges life throws at them, but financial independence adds strength and makes them more powerful. As rightly mentioned by the author, we have the skills, the voice and the power to shape our destiny. Thank you Dr. Gayathri Ramachandran for this beautiful message.
Keep writing and inspiring!!!

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Gayathri Ramachandran September 25, 2024 - 6:16 pm

Thank you madam for.your kind words of appreciation..means a lot.

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Sahana Hallur September 25, 2024 - 6:11 pm

So well written Gayatri. Thank you so much for everything

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V.seethalakshmi September 25, 2024 - 6:08 pm

“Financial independence is the ability to live life on your own terms”

The article ‘ power of the purse’ written by Ms Gayathri Ramachandran is a wonderful one which redefines traditional roles, which also negotiates power and assertiveness.

She beautifully quotes that every woman will come to know the financial literacy and knowledge. Not only that she made very clear that one can manage the personal finances investing in oneself and building wealth.
Really nodoubt it is a fantastic mind blowing article especially for women.

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